Système U

1988 Milano Sanremo



When Renault left cycling sponsorship, in 1985, a sports icon was gone.






Together with the Système U supermarket company, Laurent Fignon & Cyrille Guimard created a new team from 1986-1989.

From Laurent Fignon's book, 'We Were Young & Carefree', he was architect of the new kit design...

"I personally worked on the design of the jersey using the same colours as the Renault kit, with the logo resembling a wheatsheaf pointing upwards. My idea was to make the rider look a bit more slender and maybe more muscular. It worked: the logo was clearly visible with the famous 'U' in red. Looking down from a television helicopter, it was all you could see."


1989 Milano Sanremo...
The Professeur pulls off the double in style!





Comments

Patrick Mahoney said…
Fignon was amazing. Everything about him..
Richard said…
Last of cycling's greats.
Patrick Mahoney said…
What I thought made the book so great is the style of the French/English translation, not stiff as can be typical. Very good read.
Richard said…
Very revealing insight, I could only imagine that more books would come from him if he hadn't left us!