David Millar's Looking Cool in Milan San Remo

via fizik.it

Now the big monument is about to start. Whilst some riders are starting or in the middle of their careers, some are entering the twilight of their careers. David Millar is in his final season with Garmin Sharp and is due to step down and retire from 19 years in the pro peloton. He'll be lining up in Milano, and he may not be a favorite but he will ride his last MSR and look cool doing it. I'm making some attention to his new shoes by Fizik. It's a creative design and very bold with an eye to attention.

The other cool thing is that Fizik is designing a new custom shoe for all his races this season. His shoes will be auctioned off, after every race, for smallstepsproject.org, a charity to help kids living on rubbish dumps around the world.

For the shoes we wanted to capture this journey, the point to point. The start in Milan is always a grey, early morning affair, the city itself is industrial and often grey, cold, sometimes wet. The halfway point is the Turchino pass and the tunnel we pass through that leads onto the descent to the coast. The final 30km that matter are the climbs of the Cipressa and Poggio under what is normally a blue sky.
This journey is told from the back to the front of the shoe, the heel being Milan, the toe being San Remo, and the middle black and white stripes signifying the entrance to the Turchino tunnel. The sole is a gradation from black to yellow, following the same theme.
They look beautifully mad, a bit like Milan-Sanremo.
- David Millar