Wednesday, June 2, 2010

The Cult of the Badger: Shoes & a Song




That's the Badger grinning for a photo shoot to introduce his new Couvre-Chaussures, Shoe Covers back in 1981. It's not the only other product he pushed. Songwriter, Gerard Courtois introduced an album, Blaireau Reggae. In 1985 as Look adviser, he introduced Look pedals at the Giro. And changed cycling pedals forever. Now, I wonder if he sold very many of those shoe covers?



The Artful Badger...

Blaireau Reggae album.




3 comments:

Sebastian said...

dang! no "blaireau reggae" video on youtube. but there is this . . .

http://www.youtube.com/results?search_query=c%27est+blaireau&aq=f

Once Known as The Badger said...

A great logo. I should steal it!

Richard said...

Sebastian,

Good one! You know ones a star as soon as the record comes out!

James,

Very cool logo too!

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